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Abstract            Volume:11  Issue-2  Year-2023         Original Research Articles

Online ISSN : 2347 - 3215
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcret@gmail.com

Attitude of Customers Towards Internet Banking Services in Virudhunagar District, India
Muthulakshmi and P. Sundara Pandian*
Department of Commerce, V.H.N.Senthikumara Nadar College (Autonomous), Virudhunagar, Tamil Nadu, India
*Corresponding author

Banks play an important role in the day-to-day activities of human beings. Internet banking is the latest in the services of delivery of banking products and services. It allows customers to access their accounts and execute their orders through use of websites without physically visiting banks. Though these services save time, energy and money on the part of customers, it is essential to know the level of customer satisfaction towards such services. Knowledge of satisfaction or dissatisfaction helps the service providers for betterment, introduction or modification. The present study has been carried out with the primary objective of understanding customer attitude towards internet banking services in Virudhunagar district. Both primary and secondary data have been used. The primary data have been collected by using interview schedule. The secondary data have been mainly collected from the books, journals, magazines and websites. For the purpose of the study, 150 bank customers were selected on the basis of convenient sampling. The primary data was analysed using percentages, Garrett Ranking Technique and Weighted Average Method. Findings were drawn and relevant suggestions and conclusion have been given.

Keywords: Balance inquiry, open recurring deposit, fund transfer, ATM access, customer satisfaction.
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How to cite this article:

Muthulakshmi, S. and Sundara Pandian, P. 2022. Attitude of Customers Towards Internet Banking Services in Virudhunagar District, India.Int.J.Curr.Res.Aca.Rev. 11(2): 94-99
doi: https://doi.org/10.20546/ijcrar.2023.1102.012
Copyright: This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike license.