Abstract            Volume:11  Issue-7  Year-2023         Original Research Articles

Online ISSN : 2347 - 3215 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcret@gmail.com

The objective of this study is to examine the farming of lavender plants in the Doda district of Jammu and Kashmir (J&K) by using data collected through a field survey and the Statistical Abstract of J&K. In developing countries such as India, growing medicinal crops like lavender provides an opportunity for farmers to diversify away from traditional crops that may no longer be financially rewarding, even though they are still important for ensuring food security. The findings of this study suggest that farmers in the study area have embraced lavender farming to a great extent, and it has significantly increased their income. Therefore, it is crucial for the J&K administration to learn from the Doda experience and promote lavender farming in other regions of the state. Other state governments should also take a cue from Doda and explore the potential of a 'purple revolution' in their respective states.

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