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Abstract                 Volume:4  Issue-12  Year-2016          Original Research Articles

Online ISSN : 2347 - 3215
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcret@gmail.com

Role of mHealth Apps in Accelerating the Health Care Services in Indian Scenario- A Study of Citizen Perspective
Sarangi and Radhakumari Challa*
Department of Management and Commerce, Sri Sathya Sai Institute of Higher Learning, Puttaparthy, Anantapur Dist. Anantapur, Andhra Pradesh, India
*Corresponding author

Technology advancement in the field of healthcare is taking place at an alarming pace particularly in the recent past. One such advancement is in the area of health care industry in the form of “Mobile Health Applications or m-Health Apps”. Mobile penetration into every nook and corner of villages in India has given scope for individual empowerment in the area of one’s own health management in an efficient way. Increasing use of smart phones and easier access to internet connective      ty have become the boon for usage of ubiquitous health care solutions. In this context, the current study analyzes the preparedness of Indian citizens for adopting the mobile health care apps (mHealth Apps) for efficient management of health. Based on few selected parameters such as service awareness level about these apps, perceived usefulness, perceived ease of use, perceived risk, self-efficacy; and judging their association with certain demographic features, the study scientifically tests whether the chosen demographic factors have any influence on the preparedness for accessing the health care solutions through mHealth Apps. The study concludes that low preparedness in general is due to low awareness level regarding the usage of these apps, among the users of smart phones. The study suggests that with the introduction of new technological services such as mHealth apps simultaneous launching of measures to increase the awareness level about the utility and effectiveness of the Apps will make the purpose of such introducing such services fruitful.

Keywords: M-health,Awareness, Consumers adoption, mHealth-Apps, Technology.
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How to cite this article:

Sarangi, M., and Radhakumari Challa. 2016. Role of mHealth Apps in Accelerating the Health Care Services in Indian Scenario- A Study of Citizen Perspective.Int.J.Curr.Res.Aca.Rev. 4(12): 27-43
doi: http://dx.doi.org/10.20546/ijcrar.2016.412.003