Abstract            Volume:5  Issue-12  Year-2017         Original Research Articles

Online ISSN : 2347 - 3215 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcret@gmail.com

The reform process initiated in the banking sector in the country has brought in the New Age private banks, which are quite aggressive in their operation. They are now playing a crucial role in attracting deposits from the customers, providing advances to various sections of society and thereby giving a tough competition to the public sector banks (PSBs) not only in terms of quantity, but also in terms of quality. The private sector banks have brought in many new products like credit cards, debit cards. ATMs, internet banking etc. The PSBs have been forced to extend these facilities, which they are struggling to do, since decision making takes time. Private sector banks have also extending facilities like share trading, commodity trading, saving and current accounts and term deposits with new features. This has led to the situation, where the customers now opine that the private sector banks are aggressive and more tech savvy in their operations in attracting customers and in providing more and newer products to them, while the PSBs are less efficient and not quite forthcoming in extending new facilities to their customers. However, there is also a general opinion that the public sector banks are more secured compared to the private sector banks, since the former are backed directly by the Government, which provides a lot of satisfaction to their customers. The PSBs score over the private sector banks on one count, while the later score over the former on another count. This calls for a close scrutiny from the view point of customers regarding their preferences for the saving and investment products provided by the banks that belong to the two sectors with the help of primary data, which is the basic thrust of the present study.

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