Warning: mysql_connect(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /home/ijcmasc1/public_html/ijcrar.com/IjcrarBackOffice/ConfigDB/DBCon.php on line 2

Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/ijcmasc1/public_html/ijcrar.com/IjcrarBackOffice/ConfigDB/DBCon.php on line 2
International Journal of Current Research and Academic Review-e-iSSN - 2347 - 3215

IJCRAR is now DOI (CrossRef) registered Research Journal. The DOIs are assigned to all published IJCRAR Articles.

INDEXED IN INDEX COPERNICUS - ICI Journals Master List 2016 - IJCRAR--ICV 2016: 81.15 For more details click here

Abstract                 Volume:5  Issue-12  Year-2017          Original Research Articles

Online ISSN : 2347 - 3215
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcret@gmail.com

The Impact of Scenario Planning on Marketing Strategy for Private Universities
Khaldiya Mustafa Ata1*, Bushra Shakir Al-Shukri2 and Zainab Hayyawi dhair3
1College of Administration and Economics, Iraqi University, Iraq 2College of Administration and Economics, University of Kufa, Iraq 3College of Physical Planning, University of Kufa, Iraq
*Corresponding author

This research aims to identify the impact of the strategic scenario and its four dimensions (environmental analysis, strategic vision, core competency, teamwork) in the success of marketing strategy for private universities, this study was applied in a sample of universities in central Iraq (Middle Furat), which adopted the questionnaire as a main tool for data collection. The questionnaire was distributed to a sample of (311) respondents, A model for each of the two variables was constructed, and then tested using confirmatory factor analysis, correlation and regression coefficients.

Keywords: Scenario planning, Marketing strategy
Download this article as Download

How to cite this article:

Khaldiya Mustafa Ata, Bushra Shakir Al-Shukri and Zainab Hayyawi dhair. 2017. The Impact of Scenario Planning on Marketing Strategy for Private Universities.Int.J.Curr.Res.Aca.Rev. 5(12): 65-76
doi: https://doi.org/10.20546/ijcrar.2017.512.009