Abstract            Volume:9  Issue-4  Year-2021         Original Research Articles

Online ISSN : 2347 - 3215 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcret@gmail.com

Beef marketing is a profitable trade in the Abeokuta metropolis and it offers the potential of growing further than it is today. However, possibilities of further development is hampered by socio economic characteristics of marketers and other serious challenges like high prices, transportation cost, infrastructural capacity, heavy taxes and unofficial charges. In the context of the above challenges, this paper aim at assessing beef marketing in the Abeokuta metropolis based on factors such as the number of beef markets within Abeokuta, membership of beef marketing association, sample representation of interviewed members and respondents, socio-economic characteristics of beef marketers, sanitation and infrastructural capacity. Primary data is generated through a structured questionnaire from a sample size of 41 respondents in three main beef marketing locations controlled by the Abeokuta Beef Sellers Association within a period of three weeks. Pre-testing of the questionnaire was done at Kara market on the outskirt of the study area. Interviews with focus groups and other secondary sources were also used. The results was analyzed using descriptive statistical analysis and shows that younger people are more involved in the trade and that lack of education and poor sanitary conditions affects the quality of beef sold to consumers. It further shows that high cost of beef is associated with high transport cost, taxes and unofficial charges.

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