International Journal of Current Research and Academic Review

ISSN: 2347-3215 Volume 1 Number 4 (2013) pp. 96-102

Mobile Commerce in Modern Business Era

S.Anthony Rahul Golden* and S. Bulomine Regi

Department of Commerce, St. Joseph s College (Autonomous), Trichy-2, Tamil Nadu, India

A B S T R A C T

Mobile Commerce is the subset of e-commerce, which includes all e- commerce transactions, carried out using a mobile (hand held) device. This paper deals with the relevance and potential role that m-commerce can play in the development of business environment. Today, in India, there are more than 76 cores mobile users available. It is also increasing day by day Therefore, mobile commerce has very vital role in modern business. In the today s technology world, we can say that, without mobile, we could not live comfortably. Similarly, in business, without mobile commerce, it is impossible to survive in the competitive commerce world.

Keywords

M.Commerce; WAP; Wimak; AT and T.