Abstract            Volume:12  Issue-11  Year-2024         Original Research Articles

Online ISSN : 2347 - 3215 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcret@gmail.com

This article could have focused on public opinion rather than mass mindsets; but we gave it up. Because, with information and communication technologies, the public - now active users - challenges organizational and relational conventions with others, including privileged actors in the interactional framework, without taboo. Also, the Internet user independently constructs and manages his framework with his audience, in reality his mass of users, who becomes observable through the utterance. This mass can be called the digital crowd, the community. This is also the digital crowd, the community. What are the underlying dynamics shaping this mass mindset, which, in our view, diverges from mere public opinion? Interactive productions, oscillating between building intimate relationships and establishing a receiving self that is more interconnected than merely fused with the emitter-user, are analyzed to shed light on the collective consciousness at play. The value of this interactional study, focused on reception, lies in its exploration of other fields for profiling digital participation in Africa through semi-automated data processing (Google tools and ChatGPT-4).

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