Abstract            Volume:12  Issue-12  Year-2024         Original Research Articles

Online ISSN : 2347 - 3215 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcret@gmail.com

The rapid expansion of internet and smartphone usage has significantly transformed the digital payment landscape in India, promoting electronic transactions as an alternative to conventional cash-based payments. The present study examines customer awareness and satisfaction regarding digital payment systems in Bhind District, Madhya Pradesh, India. It focuses on identifying consumers' awareness levels, evaluating their satisfaction and preferences, and examining the challenges encountered while using digital payment services. The study adopts a descriptive research approach based on primary and secondary data. Primary data were collected through a structured questionnaire administered to 100 respondents representing different occupational groups, including students, farmers, and businesspeople. Secondary information was obtained from journals, magazines, published reports, and online sources. Percentage analysis, graphical representations, and one-way analysis of variance (ANOVA) were employed to analyse the collected data and test the formulated hypotheses. The findings indicate that 73% of respondents were either satisfied or highly satisfied with digital payment systems, while 60% demonstrated awareness of these services. Banking cards received favourable opinions from the majority of respondents, whereas the Aadhaar Enabled Payment System received comparatively poor evaluations. The ANOVA results revealed a significant difference between respondents' age and their awareness of digital payment systems (F = 8.68). However, no significant difference was observed between occupational status and satisfaction levels (F = 1.39). The study highlights the growing acceptance of digital payment services while emphasizing the need to strengthen consumer awareness, improve service accessibility, and address user-related challenges to promote secure, inclusive, and efficient digital financial transactions.

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